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Martin St. Louis Launches Investment Company with Yale Alums



GREENWICH, Conn. (August 22, 2017) – Former NHL ice hockey player Martin St. Louis has announced the formation of a new private investment company today called “Seven7.”  The firm’s focus is identifying innovative companies across the consumer, tech, and media landscape. Seven7 seeks strategic partnerships with entrepreneurs who can execute, have differentiated products, and demonstrate the potential to create businesses of scale.

St. Louis retired from professional hockey in 2015 after playing over 1,000 games in the NHL and winning a Stanley Cup with the Tampa Bay Lightning in 2004. In October, he became the first player in the history of the Lightning organization to have his jersey retired.

“I’m very excited to begin this new chapter in my life,” said St. Louis. “In addition to spending more time with my family and coaching my sons’ hockey teams, I’m looking forward to building a special team together with my Seven7 teammates.”

The company Founders’ backgrounds are in finance and sports, primarily hockey, but their backing and support is not limited to sports related companies.

In addition to St. Louis, the other two Seven7 founders are Jeff Hamilton, former NHL player, all-time leading goal scorer for Yale men’s hockey team, director at Greenwich Realty Capital and the founder of Connecticut Junior Rangers hockey club and Keith McCullough, founder and CEO of Hedgeye Risk Management, a former hedge fund manager, and captain of Yale hockey’s Division I Ivy League Championship team in 1999.

The management team includes Yale alum Michael Blum, entrepreneur, President of Hedgeye and former PayPal executive and Bassano, Alberta native Daryl Jones, a Director of Research at Hedgeye who has helped co-found numerous companies and sits on a number of corporate boards.  Jones and McCullough recently profitably sold their stakes in the Arizona Coyotes of the National Hockey League.

“I have a ton of respect for my Seven7 teammates,” said McCullough. “We all have a similar competitive nature. Investing is a competitive game—you have to want to win. We have that and then some with this team.”

Since inception, Seven7 has completed investments in LiveBarn, EZ Ice, Sauce Hockey and Clean Plate Restaurants. For more information, including media inquiries, visit the Seven7 website.



Seven7 was founded in 2016 to provide financial, strategic and operational support to early stage companies.  We focus on innovative companies across the consumer and media landscape.  The Founders’ backgrounds are in finance and sport, primarily hockey, but our backing and support is not limited to sports related companies.   Seven7 is looking to partner with entrepreneurs that can execute, have differentiated and unique products, and demonstrate the potential to create businesses of scale.

In addition to capital from its Founders, Seven7 has a number of limited partners who have been selected based on their potential to source ideas and add operational value.  Currently, Seven7 is not accepting new limited partners. If you’d like to be apprised of future opportunities please email